Why Black Adam Was Released on Digital Earlier Than Expected

Why Black Adam Was Released on Digital Earlier Than Expected

Black Adam star Dwayne Johnson reveals that there was a strategic reason for releasing the Warner Bros/DC Universe film early on Digital.
Black Adam star Dwayne Johnson has revealed the strategic reason why the DC Universe film is already out on Digital.

In a message shared with his fans on Twitter, the actor explained that the decision to release Black Adam early on Digital was a strategic move meant to capitalize on the upcoming holiday season. “We released Black Adam yesterday [Nov. 22],” Johnson said. “We thought it was a strategic release to go on all digital platforms as we’re still out in theaters, as we go into the thanksgiving holidays, and of course the Christmas holidays, Hanukkah holidays. So, you guys can enjoy Black Adam still in theaters and certainly enjoy the Man in Black at home.” The decision is seemingly paying off as the actor also revealed that “Black Adam is the number one movie on iTunes.”

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