Black Adam Will Reportedly Lose Up to $100 Million in Lackluster Theatrical Run [Update]
While Black Adam may have challenged the hierarchy of power in the DCEU, the Dwayne Johnson-led blockbuster didn’t win the box office over.
Variety reports that the DC’s latest blockbuster has generated just $387 million worldwide since its theatrical release on October 21. Due to a production cost of $195 million, a reported marketing budget of between $80 and $100 million, and the fact that movie theaters keep around half the ticket sale revenues, Black Adam could stand to lose between $50 and $100 million at the box office Variety reported that Black Adam will ultimately break even at $600 million, but sources at Warner Bros. dispute this number and said that it’s actually $425 million. IGN understands that Black Adam is ultimately expected to break even.
Black Adam started strong during its first weekend, earning $140 million globally. The film saw a sharp 59% decline in its second weekend but still held on to win the box office.It’s not just Black Adam that’s struggled at the box office lately. Disney’s big animated feature Strange World saw a disappointing $12 million debut and followed it up with a 60% drop to $4.9 million.We weren’t fans of Black Adam in our review, where we said, “Black Adam overindulges to the point where it’s hard to enjoy the DC anti-hero’s debut.” If you’re interested in seeing Black Adam but don’t want to go to a theater, you can already rent the movie online for $20.
Black Adam will likely be most remembered for bringing Henry Cavill’s Superman back to the DCEU. Johnson spoiled the post-credits cameo himself, which led to frustration for Black Adam’s producer.Fortunately for DC and its fans, the future is in good hands with new DC Studios co-CEOs James Gunn and Peter Safran, who recently started work on an eight-to-ten year plan for DC films, TV shows, animation, and more.